Your Audience Behaviour Is Changing, So Should You!
Our journey in Nord & Smith from baseline data collection to sophisticated Out of Home methodologies today have been driven by years of investment in our people capability and expertise. Starting with just a few individuals, we now have a team of data scientists, developers and analysts who specialize in how data can be used to drive ROI for clients. Therefore, Nord and Smith have accelerated and progressed significantly in exploring and applying the power of data more deeply to better understand each OOH-area audience. We do it with only one goal in mind, how to deliver higher effectivity, by bringing the right message, at the right time, to the right people. And that is how data will change OOH, forever.
In recent years we have increased our commitment to understanding the profile and movement of audience groups beyond the area population. Audience insights such as demographics, affluence level, affinity and persona hold the answers to what audiences in a particular location have, as well as what lifestyle aspirations they have, which product or services they are most likely to use to spend their money on. We then connect our data points to where we can finally translate it into real-world intelligence that will be a game changer for OOH planning. We believe that with this data we can help brands to better understand their target audience in a particular location along with the purchase triggers as well as the barriers. We also combine data intelligence and the power of highly targeted and highly contextual outreach in real time which will sharpen spot selection in OOH.
In addition, Nord & Smith reflects on how consumer behavior patterns have changed during the pandemic then turns them into data that allows us to understand emerging travel patterns and help brands reach real-world audiences. Our ability to give advertisers a concrete head start through technology has added tremendous credibility to OOH and because we believe that OOH offers great, bold, powerful campaigns and a variety of unique and specific formats and locations that make a greater impact on the brand.
“Attack while the iron is hot!”
That is what we say when we see an opportunity we could capture. As previously mentioned, we are very confident that when location data meets OOH, it will provide a very strong approach to the target audience. OOH advertising that is driven by data and technology will be invaluable for the results it can produce. With multiple data points, near real-time reporting, and a relentless focus on continuous improvement, buyers can see that OOH campaigns are in a better position to successfully achieve client goals. To help brands continue to be relevant and competitive, we need to have a data-driven approach to help our clients. Therefore, if you want to get the most out of your campaign, get in touch with our outdoor advertising experts who can help you strategize on how to get your message across at the right time and place.
